Belize Tourism Industry Association (BTIA) is an umbrella organization for the tourism industry’s private sector. BTIA's main strategic objective is to advocate on behalf of its members for the benefit of the tourism industry by influencing the outcomes of public policy and resource allocation decisions by the government, specifically for tourism.

Our general goals and objectives include:

Identifying Needs and Priorities of our Members
Lobbying and Advocating on Key Tourism Issues
Promoting Sustainable Development
Dissemination of Tourism Related Information
Offering/Facilitating Training for Members
Setting Standards in the Industry
Networking
Assisting/Facilitating the Marketing Needs of Members
Advising the BTB and Ministry of Tourism on Marketing and Product Development matters

In order to accomplish these goals, BTIA:

Continues to serve as the voice of the tourism industry in Belize
Promotes the sustainable development of local infrastructure and tourism
Provides a network and forum for addressing tourism related concerns
Endorses the growth of the tourism industry without damage to the environment
Represents and advocates the best interest of members and the industry.
Lobbies for critical issues of interest to its members and tourism in general
Participates in Marketing Initiatives
Assists members in improving their skills and services
Undertakes Initiatives that improve professionalism and quality of the industry

BTIA’s Core Guiding Principles are:
Transparency ~ Accountability ~
Sustainable development of tourism
Collaboration among sectors/ chapters of the industry ~ Consultation ~ Effectiveness ~ Integrity ~ Fairness ~ Flexibility